Clear thinking. Real impact.

Strategic Marketing, Communications and AI Support for Ambitious Businesses

I help organisations grow by leading internal change communications and external campaigns as well as delivering hands-on, practical AI training.

Ready to grow smarter? emma@bydandstrategic.com
Emma Gordon - Strategic Communications Consultant

Two Ways to Accelerate Your Growth

Strategic Marketing and Communications

I work with SMEs and agencies who are ready to move forward fast and need a senior advisor they can drop in and trust to figure out what's needed, and make it happen.

Take me to marketing

AI Training and Keynote Speaking

You're a senior marketer or comms leader ready to reclaim ALL the hours for strategy and creativity by safely handing repetitive and admin tasks to AI.

AI, aye
Emma Gordon with her dog in the garden

I'm Emma

With 25 years' in journalism, marketing and communications, I've been writing stories since Ceefax was peak tech. I'm a CIM fellow and a CPD-accredited AI trainer. I love an 80s cultural reference and my best ideas come during dog walks, wrangling jigsaws, and baking (sourdough game fast imPROVING).

"Emma sees what you actually need and makes it happen."
— Fictional testimonial for layout purposes

Get strategic support that spots opportunities and AI training that frees up time for the work that matters most.

I'm in.