Clear Thinking. Real Impact.
I help organisations in Scotland, the UK and internationally grow by delivering hands-on, practical AI training and leading internal change communications and external campaigns.
I'm a marketing consultant and fractional CMO working with professional services and energy companies as well as ambitious creative agencies who want to make the most of the business opportunities that come their way.
Practical AI training for law firms, senior agency marketers and communications professionals who want more time for the high-value work that matters most to clients. Learn compliance-safe AI workflows online, in-person or both.No coding, no complexity, just workflows that make a difference straight away.
With 25 years' in journalism, marketing and communications, I've been writing stories since Ceefax was peak tech. I'm based in Aberdeen, Scotland, and am a CIM fellow and a CPD-accredited AI trainer. I love an 80s cultural reference and my best ideas come during dog walks, wrangling jigsaws, and baking (sourdough game fast imPROVING).
"Emma's approach [to AI training] is non-techy. She shows how to get the most of AI tools without fuss and confusion. Highly recommended."
— Testimonial from Google NotebookLM webinar
It seems many law firms are struggling to demonstrate returns on their technology investments. Forrester predicts that 25% of planned AI spend will be deferred to 2027 as decision-makers struggle to tie value to growth. However, the issue isn't the tech. It's the culture, as this blog post explains.
Directory submissions take hours to pull together, and most get skimmed in 15 minutes. If the work highlights are too long, too vague, or full of "market-leading" nonsense with no proof, researchers tune out. This kit catches all of that before you upload.
AI is moving from single chatbots to agentic workflows: multi-step systems that plan, draft, check, and iterate. That shift changes how you work, how clients evaluate firms, and how you protect your reputation. The biggest differentiator isn’t the tool, it’s governance, review discipline, and clear client-facing communication.