Clear Thinking. Real Impact.
I help organisations in Scotland, the UK and internationally grow by delivering hands-on, practical AI training and leading internal change communications and external campaigns.
I'm a marketing consultant and fractional CMO working with professional services and energy companies as well as ambitious creative agencies who want to make the most of the business opportunities that come their way.
Practical AI training for law firms, small business owners, senior agency marketers and communications professionals who want more time for the high-value work that matters most. Learn compliance-safe AI workflows online, in-person or both.No coding, no complexity, just workflows that make a difference straight away.
With 25 years in journalism, marketing and communications, I've been writing stories since Ceefax was peak tech. I'm based in Aberdeen, Scotland, and am a CIM fellow and a CPD-accredited AI trainer. I love an 80s cultural reference and my best ideas come during dog walks, wrangling jigsaws, and baking (sourdough game fast imPROVING).
"Emma's approach [to AI training] is non-techy. She shows how to get the most of AI tools without fuss and confusion. Highly recommended."
— Testimonial from Google NotebookLM webinar
A large part of my job has been coaching other people to do interviews. So it does feel a little unusual to be doing one myself.
Your firm has the tools. Now what? This article looks at the process I use to help law firms implement AI clearly and safely.
It seems many law firms are struggling to demonstrate returns on their technology investments. Forrester predicts that 25% of planned AI spend will be deferred to 2027 as decision-makers struggle to tie value to growth. However, the issue isn't the tech. It's the culture, as this blog post explains.