AI Training and Keynote Speaking
Put the AI tools you already pay for to work. Safe, repeatable workflows that give your team more time for client work, advisory and growth.
Clear Thinking. Real Impact.
Get more from the AI you already pay for
Practical AI adoption and strategic communications for professional-services firms, technical businesses and agencies.
AI training client testimonial
Emma makes AI feel genuinely useful. The training sessions were practical, collaborative, and were tailored to address what I’m dealing with day to day — not hypotheticals. She really gets how busy people actually work, and that comes through in how she teaches.
Sara Macauley, CEO, Kindred Strategic
Two ways to put my expertise to work
Strategic Marketing and Communications
Help the right clients understand why your business is the best fit for them. Clear positioning, focused marketing and strategic communications that turn specialist expertise into growth.
I’m Emma
With 25 years in journalism, marketing and communications, I've been writing stories since Ceefax was peak tech. I'm based in Aberdeen, Scotland, and am a CIM fellow, chartered marketer and a CPD-accredited AI trainer. I love an 80s cultural reference and my best ideas come during dog walks, wrangling jigsaws, and baking (sourdough game fast imPROVING).
"Emma's approach [to AI training] is non-techy. She shows how to get the most of AI tools without fuss and confusion. Highly recommended."
— Testimonial from Google NotebookLM webinar (now Gemini Notebook)
Bydand Insights
Why do I need an AI ethics policy?
Figure skating used to score two things: did you get it right? And did it move anyone?
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The prompting guidance changed. Did you notice?
Marketers, where do you even start with AI?
Most marketing professionals know AI matters. The problem isn't ability or tools, it's knowing where to begin. This article looks at why 75% of organisations still have no AI roadmap, and introduces a Google Gem built to help you find your starting point.