Direction
A twelve to twenty-four month roadmap that ties AI investment to your commercial and growth targets, so the effort goes where it makes a difference.
AI adoption's all about your people, not your tools.
Every firm has people who are keen, people who are curious or ambivalent, and people who'd rather not get involved at all. I help you set the direction, make it safe, and bring your team with you.
Why is my AI training different?
“We have 40 Copilot licences.”
What comes next is usually the same across businesses and sectors: two or three people using it well, a group who haven't got round to it, and a few who'd rather not touch it at all. Nobody is quite sure what's safe to put into it, and nobody owns it.
The tools arrived. The change didn't. Closing that gap is the whole job, and it's all about bringing people with you.
AI adoption usually lands with IT, and I understand why. But the decisions that make AI work are strategic. Including what it's for, what's off-limits, who owns it and what you're trying to achieve.
So I start with the leaders and the direction, so they can meet everyone else where they actually are — the keen, the ambivalent and the reluctant — and give each of them a place to get started.
That comes from over 25 years in communications and change.
Everything's human-first and practical throughout. Your team works on real tasks, not demos. I'll tell you what approach will work best. Importantly, I use and test AI daily, so I know what I teach inside out.
It all starts with a free 30-minute conversation about where the firm loses time now, and what AI could change.
Ownership
A small group inside the firm who own AI day to day, and leaders who visibly use it. So good habits stick and AI's part of your business for the long term.
Guardrails
Clear rules on which tools, what data and who signs off, plus AI use and ethics policies. So your team can move quickly and with confidence.
Tangible proof
We measure the change before and after, so you have a clear view of how far your business has come.
Human first approach
AI stays within its defined tasks. You keep the thinking, the client relationships and the calls only a person should make.
AI implementation — customised for your business
For accountancy and professional-services firms: Take the admin off your fee-earners and put those hours into high value advisory work, with the client-data rules agreed from the outset.
For SMEs: Cut the admin that eats your team's week and put that time into customers and growth, with an approach that helps your team embed AI long term.
For energy and engineering firms: Speed up bid, documentation and reporting work, with the checks and traceability that mean you can still stand behind every word.
You can commit to the set-up phase only.
AI set-up
£2,500+
Four to six weeks. At the end you'll have an AI policy and a one-page ethics policy, a trained lead group ready to get going and answer the questions people will actually ask, and a shortlist of pilots with a baseline measured against each, so you know what success looks like.
Embed AI
Custom pricing
Two to three months. At the end you'll have a team using AI on real work. You'll have run the pilots and measured the results against the baseline so you can see exactly what changed. You'll have a process in place to share and implement the best workflows. Crucially, you'll have a two-year roadmap tying your next AI investments to your growth targets.
Pressure-test your messaging before you spend
Before a launch, a pitch or a campaign, I run a simulated buyer panel: a structured way to put your options in front of a modelled audience and see what resonates and what doesn't. You get the objections you hadn't planned for, a clear read on which option is strongest, next step recommendations and a sharper business case before the budget is committed.
Interested? Book a discovery call and we’ll confirm fit, timelines and what you’d like to test.
Emma’s AI “synthetic customer panel tool” helped us make faster, more confident decisions about our launch approach and messaging as we prepared to introduce a major new strategic capability in our SaaS platform ... It brought real structure to our strategy workshop discussions and let us stress test our options efficiently and effectively. The approach we landed on has already resonated in early market conversations, which is exactly what you need ahead of launch.
Synthetic customer simulation client
AI Keynote Speaker
I'm available to speak at conferences, events, and industry gatherings about strategic AI implementation.
Sample topics include:
Why AI adoption belongs to leaders, not IT
What leaders have to decide, own, and visibly do — and what happens when they don't.The keen, the ambivalent and the reluctant
How to meet people where they are and bring the whole team with you.Why guardrails make you faster
It's a misconception that governance slows AI down. Teams actually move quicker once they know what's allowed, what isn't, and who decides.
Keynotes tailored to your audience and objectives.
For keynote speaking enquiries: Please include event details, audience size, and preferred topic focus.
AI Training - Frequently Asked Questions
Who is AI implementation for?
Accountancy practices, professional-services firms and SMEs. I also work with energy and engineering firms.
We've already got Copilot (or Claude, or ChatGPT). Why do we need you?
Licences don't change habits. Most firms find use tails off within weeks and the spend sits idle while a couple of enthusiasts carry on alone. The work is turning a tool you're already paying for into something the whole team uses, safely and consistently.
Some of our team don't want to use AI. Is that a problem?
No. It's normal. Every firm has people who are keen, people who are curious, and people who'd rather not. Designing a rollout only for the enthusiasts is what loses the rest of your team. We meet people where they are, have a full and frank discussion about their concerns and where we go from here.
Our leaders don't really use AI themselves. Does that matter?
It matters more than anything else. If the leaders don't use it and can't talk about it, nobody else will either. That's why the work starts with the leaders and the direction, before anyone sits down to a training session.
What about client confidentiality and GDPR?
It's settled from the outset. We agree which tools are approved, what data can go into them, what has to be anonymised and where a human signs off. That goes into your AI policy, and the lead group keeps a record of what's in use.
Do we need an AI policy before we start?
No, and you don't need a forty-page one. You do need basic rules of the road: approved tools, sign-off points, and what someone does when they aren't sure. Writing that along with the ethics policy is part of the set-up phase.
We already have a policy. Will you work within it?
Yes. We use the first conversation to confirm what's allowed, what must be anonymised and where human sign-off is required. The work is built around your approved tools.
What happens after you leave?
That's what the lead group is for: a small number of people inside the firm who own AI day to day and can answer the questions that come up. Together with the roadmap and the shared workflows, they're what keeps it going long term.
How do you prove the training worked?
We agree what good looks like before we start, then measure a real task before and after. You get the change as a number, and a clear view of where the freed capacity now goes: client work, advisory, or the growth work that you never managed to progress before.