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Privacy Policy
Bydand Strategic Communications (“we”, “our”, “us”) respects your privacy and is committed to protecting your personal data. This policy explains how we collect, use and safeguard your information when you visit our website or contact us. Bydand Strategic Communications is the controller of your personal data.
Information We Collect
We only collect the minimum information necessary to provide our services:
Name and email address (via contact forms)
IP address (via Plausible Analytics and for security purposes)
We do not collect special category (sensitive) personal data such as health or financial information, and we ask you not to submit sensitive information through our contact forms.
We collect this information directly from you (when you contact us) and automatically from your device when you use our website (for example, IP address).
Providing your name and email address is not a statutory requirement. However, if you do not provide the information we request in a contact form, we may not be able to respond to your enquiry, provide a quote, or arrange training services for you.
How We Use Your Information
We use your information to:
Respond to enquiries submitted through our contact forms
Provide information about our marketing and AI training services (including quotes, bookings and related administration)
Send marketing emails if you opt in
Analyse website traffic using Plausible to improve user experience and website performance
Protect our website and systems (including troubleshooting and preventing misuse)
We do not sell your personal data.
Automated decision-making and profiling
We do not use automated decision-making or profiling that produces legal or similarly significant effects.
Who We Share Your Information With
We may use trusted third-party service providers (for example, website hosting providers, email/contact form services and our analytics provider) to help us operate our website and communications. These providers act as our processors and may only process personal data on our instructions and must keep it secure.
Legal Basis for Processing
Under UK GDPR, our legal bases for processing are:
Consent: where you opt in to receive marketing emails (you can withdraw consent at any time)
Legitimate interests: for responding to enquiries, improving our website using privacy-friendly analytics, and keeping our website and systems secure
Steps to enter a contract / performance of a contract: where you ask us to provide services, a quote, availability or to arrange training, and where we need to process your information to deliver those services
Data Retention
We retain personal data only for as long as necessary to fulfil the purposes outlined in this policy.
Enquiries: we typically keep contact form messages for up to 24 months after our last contact, unless we need to keep them longer to deal with a complaint or dispute
Marketing: if you opt in, we keep your email address until you unsubscribe, and then keep a record of your opt-out on a suppression list to ensure we do not email you again
Security and technical logs: we keep relevant logs (which may include IP addresses) for a limited period, typically up to 12 months, unless we need to keep them longer to investigate an incident or comply with legal obligations
Your Rights
You have the right to:
Access your personal data
Ask us to correct inaccurate or incomplete data
Ask us to delete your personal data (in certain circumstances)
Restrict how we use your personal data (in certain circumstances)
Object to processing based on legitimate interests
Withdraw consent at any time where we rely on consent (for example, marketing)
Data portability (in certain circumstances)
To exercise any of these rights, please contact us using the details below. We may need to verify your identity before responding.
You also have the right to complain to the Information Commissioner’s Office (ICO). We would appreciate the chance to deal with your concerns first.
International Transfers
Our hosting and service providers may process data outside the UK. Where this occurs, we use appropriate safeguards to protect your information, such as the UK International Data Transfer Agreement (IDTA) and/or the UK Addendum to the EU Standard Contractual Clauses, and/or adequacy regulations where applicable.
Analytics and Cookies
We use Plausible Analytics (https://plausible.io/), a privacy-friendly, cookie-free analytics tool. Our website does not use cookies or similar tracking technologies for analytics or advertising. Plausible is designed to provide aggregated website statistics and does not track you across other websites.
Security
We implement appropriate technical and organisational measures, including HTTPS encryption, secure access controls and regular audits, to protect your data. No method of transmission or storage is completely secure.
Contact Forms
Information submitted via contact forms is transmitted over HTTPS but is not end-to-end encrypted. Please avoid sharing sensitive or confidential information via the contact form.
Contact Us
Bydand Strategic Communications
2 Brighton Place, Peterculter, AB14 0UN
Phone: 07921 465140
Email: emma@bydandstrategic.com
Registered Company No: SC852714
Changes to This Policy
We may update this policy from time to time. Please check this page for the latest version.
Last updated: 15 December 2025
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